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BP Solar |
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| BP Solar is a global leader in solar panel development. When the division looked to refocus its target from B2B to B2C, they turned to Weiser Creative Group. Drawing on their experience from consumer campaigns, Weiser Creative developed the Home Solutions launch using a strategy that appropriately leveraged the BP name. The collateral told the "solar tale" using small bites of copy, removing the perception that going solar was a complicated process. The top level brochure delivered just enough information to whet the appetite, encouraging the consumer to seek more information via the Internet or a product representative. It worked. The initial launch to a limited market in California was a great success, and was immediately expanded ten-fold to include the European market. |
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